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一、前 言 产品开发是搞好现代企业生产管理的先决条件,是提高企业经济效益、提高企业素质、增强企业适应能力和竞争能力的必然途径。对这一观点未必所有企业领导者都能接受,往往在市场疲软,销售形势不好时,才想到产品开发;在市场坚挺,产品走俏时,虽然口头上也说要“居安思危”,要开发产品,但却未付诸行动或未采取强有力的措施抓产品开发。致使
I. INTRODUCTION Product development is a precondition for doing a good job in the production and management of modern enterprises. It is an inevitable way to improve the economic efficiency of enterprises, improve their quality, and enhance their adaptability and competitiveness. This view may not be acceptable to all business leaders. Often when the market is weak and the sales situation is not good, product development is thought of. When the market is strong and the product is popular, although it is verbally said, we must develop a product that is “thinking of safety in peace”. , but did not put into action or did not take strong measures to catch product development. Cause