据美国商业新闻社报道,在一项针对北美超过24000名传统媒体用户的大型调查中,Triton Digital公司应用与服务部门发现,消费者对传统媒体的信任仍然高于数字媒体。特别是,45%的参与调查者表示,电视是最值得信任的媒体;之后是报纸的20%,以及广播的18%。此次的调查同样显示,这份信任也许会对所有媒体之中广告的成功有直接影响。例如,超过64%的受访者承认,他们会在电视、广播或报纸上看到 In a large survey of more than 24,000 traditional media users in North America, Triton Digital’s Applications and Services Division found that consumers still trust traditional media more than digital media, according to the Business Wire. In particular, 45% of respondents said that television is the most trusted media; followed by 20% of newspapers and 18% of broadcasts. The survey also shows that this trust may have a direct impact on the success of advertising in all media. For example, over 64% of respondents admitted they would see it on television, radio or in newspapers