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当今数码相机市场强手林立,在消费电子和家电领域一直以来都处于领先地位的松下也推出了自己的数码相机品牌,尽管其不是传统的相机生产商,但正如索尼和卡尔·蔡司的合作一样,自身光学技术相对比较薄弱的松下选择了与卡尔·蔡司齐名的德国徕卡镜头进行合作,集自身精湛的电子技术与徕卡完美的光学工艺于一身,也使得松下的数码相机得到了角逐市场的能力。
Matsushita, which has a strong presence in the digital camera market and a leader in consumer electronics and home appliances, has also introduced its own digital camera brand. Although it is not a traditional camera maker, Sony, like Carl Zeiss, Matsushita, which has relatively weak optics, chose to collaborate with Carl Zeiss’s renowned Leica lens and combine its superb electronics and Leica’s proven optical technology to make Panasonic’s digital cameras marketable.