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商业模式即Business Model是企业市场价值的实现模式。随着全球化、信息化、市场化不断深入,传统商业模式受到了前所未有的挑战,创新商业模式势在必行。而电子商务、互联网商城及传统渠道与网络电子商务的结合,正成为全新商业模式的核心发展趋势。目前浦东出现了一批新的商业模式,本刊陆续报道这些新商业模式在浦东发展的现况和未来前景。
Business Model Business Model is the realization of the market value of the enterprise model. With the globalization, informationization and marketization deepening, the traditional business model has been hitherto unknown challenge. Innovative business model is imperative. The combination of e-commerce, Internet shopping malls, traditional channels and online e-commerce is becoming the key development trend of the new business model. At present, there are a number of new business models in Pudong, and the journal reports on the status quo and future prospects of these new business models in Pudong.