论文部分内容阅读
马狮百货集团是英国最大及盈利最高的跨国零售集团,以每平方英尺销售额计算,伦敦的马狮百货连锁店每年都比世界上任何零售商赚取更多的利润。马狮百货集团创办于1884年,它被公认为是欧洲管理最完善的公司。《今日管理》杂志主编希拉称:“从没有企业像马狮百货公司那样得到顾客、供应商及竞争者的尊重……在这里或在美国,没有任何商品牌子像‘圣米高’(马狮公司的商标名称)那样家喻户晓、备受推崇。”“圣米高”牌子货品在30多个国家销售,出口货品数量在英国零售商中居首位。在英国,无论从那一个角度看,都可归入英国最享盛誉的商品牌子之列。然而它的声誉却并不像我们现在有的公司那样完全靠广告打出来的,它很少打广告,这在公司发展史上不能不说
The Horse Group is the largest and most profitable multinational retail group in the United Kingdom. Based on its sales per square foot, the Horse Lion Department Store in London makes more profits each year than any retailer in the world. Horse Lion Department Store Group was founded in 1884, it is recognized as the most well-managed company in Europe. Sheila, editor-in-chief of Today's Management, said: “There has never been a respect for customers, suppliers, and competitors as companies do. ... There are no brand names like San Miguel or Horse A company's trademark name. ”“ San Miguel ”brand products are sold in more than 30 countries and the number of exported goods ranks first among UK retailers. In the United Kingdom, no matter from that point of view, can be classified as the most prestigious brand in the UK list. However, its reputation is not as completely advertised as the companies we now have. It seldom advertises, which can not but say in the history of the company's development