杭州本土的文化创意产品生产者所营造的新型审美化消费时尚市场感知度高,市民在解读这些时尚信息后,不仅整体性审美消费观念能与城市文化媒介的发展相契合,同时这些时尚创意元素通过消费者的二度解读广泛地融化于城市的实体经济活动中。杭州本土性文化创意产品消费大 Hangzhou local cultural and creative product manufacturers to create a new aesthetic consumer fashion market awareness, the public interpretation of these fashion information, not only the concept of overall aesthetic consumption and cultural development of urban media match, at the same time these creative elements of fashion Through the second interpretation of consumers, it is widely melted into the real economy activities of cities. Hangzhou local cultural and creative products consumption