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为了解不同国家民众对于中国文化的整体认知程度以及对于中国文化产品的接触意愿,北京师范大学文化创新与传播研究院联合国际著名调研平台Survey Sampling International(SSI),于2015年底至2016年初,共计三个月的周期,开展了第二次《外国人对中国文化认知与意愿》年度大型跨国调查。
In order to understand the general awareness of Chinese culture in different countries and their willingness to contact with Chinese cultural products, Survey Sampling International (SSI), a well-known international research platform of Beijing Normal University Institute of Culture, Innovation and Propagation, from the end of 2015 to the beginning of 2016, In a total of three months, the second large-scale cross-border survey on foreigners’ perceptions and wishes of Chinese culture was carried out.