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对于出版社来讲,版权交易市场既是一个非常赚钱的市场,同时风险又很大。版权引进和版权转让构成了这一市场的主旋律。出版社引进版权在业内是一种普遍的做法。根据《版权通讯》的统计表明,美国和加拿大的零售商在1997年销售出了价值近45亿美元的通过引进版权而出版的图书,占版权交易市场总额740亿美元的6％。其中,儿童读物义是引进版权的热点领域。1997年,美国《出版商周刊》的儿童读物畅销书排行榜中,引进
For publishers, the market for copyrighted content is both a lucrative market and a big risk. Copyright introduction and copyright transfer constitute the main theme of this market. The introduction of copyright in the publishing house is a common practice in the industry. According to the Copyright Newsletter, retailers in the United States and Canada sold nearly $ 4.5 billion worth of books published through copyright in 1997, accounting for 6% of the total market for copyright transactions of $ 74 billion. Among them, the children’s reading meaning is the hot area of the introduction of copyright. In 1997, the United States, “Publisher Weekly” children’s books bestseller list, the introduction