经由数字技术所创作的动画影片是当下全球电影市场最为热门的作品类型,其中担任最重要表演任务的虚拟动画角色是当之无愧的主角。虚拟角色在动画中起着与人交流的重要作用,虽然虚拟的角色没有生命,但是它却会与观众产生情感的共鸣。我们在创作虚拟角色的时候,往往注意的是其外形的设计特点,更多的是从外形上去思考如何抓住观众的眼球,这也是设计虚拟角色时必须要考虑的。但从人文的情感角度来看待虚拟角色时,虚拟角色往往在精神方面令人产生共鸣。本文分析了成功虚拟角色在时代背景下散发出的魅力,产生的影响力,旨在把国内的动画角色设计推向一个新的经济支撑点。 Animated films created through digital technology are the most popular genres in the current global movie market. Among them, the virtual animation character that is the most important performing task is a well-deserved protagonist. Virtual characters play an important role in communicating with others in the animation. Although the virtual characters have no life, they will resonate with the audience. When we create virtual characters, we often pay attention to the design features of their appearances, and more from the appearance to think about how to seize the audience’s attention, which is also the virtual character design must be considered. However, when viewing virtual characters from the perspective of human emotion, virtual characters often resonate mentally. This article analyzes the charm and influence of successful virtual characters in the era background, and aims to push the design of domestic animation characters to a new economic support point.