市场经济下激烈的竞争使得会计信息质量在企业的经营管理中发挥了越来越重要的作用,很多企业开始重视会计信息的准确性、可靠性,为企业投资提供了数据参考。本文就是围绕会计信息质量的相关问题展开研究,提出了会计信息质量对企业的投资效率的重要影响,为企业运用信息提供了思路。 The fierce competition under the market economy makes the quality of accounting information play an increasingly important role in the operation and management of enterprises. Many companies begin to pay attention to the accuracy and reliability of accounting information and provide data reference for enterprise investment. This article focuses on the issues related to the quality of accounting information, and puts forward the important influence of the quality of accounting information on the efficiency of the company’s investment, and provides ideas for the enterprise to use information.