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电子纸报纸的发展,对于传统报纸的发行、广告、采编等各个方面都将产生深远的影响。传统报纸发行营销将分解为载体的发行和内容的发行,目前阶段电子纸阅读器的推广将是电子纸报纸发行的重点。报纸的广告营销将告别粗放型的阶段,进入精准广告投放的阶段。报纸之间在内容采编方面可能会形成内容联盟,实行利润分成。而在人力资源管理方面,印刷、排版工人将面临技术转型,记者编辑的绩效考评也将更加量化和准确。
The development of e-paper newspaper will have a far-reaching impact on the issue, advertisement, collection and editing of traditional newspapers. Traditional newspaper distribution marketing will be broken down into the issue of carrier and content distribution. At present, the promotion of electronic paper reader will be the focus of the distribution of electronic paper newspapers. Newspaper advertising marketing will bid farewell to the extensive stage, into the precise stage of advertising. Between the newspapers in content editing may form a content alliance, the implementation of profit sharing. In terms of human resources management, printing and typesetting workers will face technological transformation and the performance evaluation of journalist editors will be more quantitative and accurate.