本文主要从平面设计中的招贴广告和标志设计两个方向。来探讨我国平面设计中如何融入中国传统艺术的精髓。在全球化的影响下。在中国现代设计中充满了受西方影响的视觉语言。当设计失去了民族个性时,实际上也正在迈向衰败的道路。真正的“中国设计”应该是发现一种既根植于我们民族的本土又对整个当代设计有意义的东西。 This article mainly from placard advertising and logo design in two directions. To explore how to integrate the essence of Chinese traditional art in China’s graphic design. Under the influence of globalization. Modern design in China is full of visual language influenced by the West. When the design loses its national identity, it is actually going to the path of decay. The real “Chinese design” should be to discover something that is both indigenous to our nation and meaningful to the whole of contemporary design.