融合传播时代,新旧媒体的交互发声所形成的传播效应已成为政界、业界和学界关住的焦点问题之一。特别是面对重大突发性灾难事件时,如何更好地发挥媒体信息沟通功能,主动及时有效占领舆情高地,更是成为社会治理的一项重要课题。本文以“6.23特大龙卷风冰雹灾害事件报道”为具体研究对象,结合广播主流媒体的媒介作为,从“迅速发声”“连续发声”“多元发声”“权威发声”等4个层面,论析“融媒时代”广播媒体的舆情引导力,为当下社会治理中的舆情引领提供传统媒体的责任视角。 In the era of integrated communication, the communication effect formed by the interactive voices of old and new media has become one of the major issues that have been hindered by political circles, industry and academia. Especially in the face of a major catastrophic catastrophe, how to give full play to the function of media information communication and occupy public opinions in a timely and effective manner has become an important topic of social governance. In this paper, “6.23 Extra Tornado Hail disaster reporting” as a specific research object, combined with the broadcast media as the media from the “rapid sound” “sound ” “And other four levels, analysis of ” media age "broadcasting media’s public opinion guidance, the current social governance leads the traditional media to provide the perspective of responsibility.