节事旅游是以旅游资源为依托,通过开展丰富多样的、民众参与性强的各项活动,吸引大量居民和游客,以节事带动一系列旅游消费的现象和关系的总和。本文指出阆中充分利用风水俱佳、春节源头的先天优势,通过景区升级、营销推广提高节事旅游含金量和知名度,成功举办2013中国(四川)国际文化旅游节。同时,提出阆中在节事旅游上可更进一步,实现旅游的国际化、品牌化和可持续发展之路。 Festival Tourism is based on tourism resources, through a rich and varied, popular participation in various activities, attracting a large number of residents and tourists, in order to promote a series of festival tourism consumption phenomenon and the sum of the relationship. This paper points out that in order to make full use of the feng shui superb, the source of the Spring Festival source of natural advantages, scenic spots through promotion, marketing promote festival tourism gold content and visibility, successfully held 2013 China (Sichuan) International Cultural Tourism Festival. At the same time, put forward Langzhong in the festival tourism can go further and realize the internationalization, branding and sustainable development of the road.