湖南省某地级市有一家眼镜店,地处一、二级商圈的交界区域,周边除了有商业街还有学校、社区,商业价值仅次于黄金地段。在过去几年的经营中也曾有过良好的业绩。后来,随着同业竞争加剧以及市场环境的变化,该店逐渐落后,店堂陈旧、会员流失、商品种类不够丰富、营销推广手段单一等问题凸显。在销售与利润 There is an optical shop in a prefecture-level city of Hunan Province. It is located at the junction of primary and secondary shopping districts. There are schools and communities around the commercial street in addition to the prime commercial area. In the past few years have also had a good business performance. Later, with the aggravation of competition in the industry and changes in the market environment, the shop gradually lagged behind, obsolete shops, loss of members, the lack of adequate product variety, and the unilateral promotion of marketing tools. In sales and profits