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现如今,社会文化的不断发展,广告逐渐成为了人民生产生活中不可缺少的一部分,如果我们生活中没有广告,我们的市场就不会得到很好地发展。广告的核心内容是广告语,广告语是社会文化的直接体现,广告语不仅仅受到社会文化的影响和制约,它反过来也是社会文化的方方面面的一种反映。本文通过中西方广告语中体现出的文化差异分析,分析了文化是怎样作用于广告,以帮助广告从业者在广告应用实践中更好的进行广告语的中西方文化交流。
Nowadays, with the continuous development of social culture, advertising has gradually become an indispensable part of people’s life and production. If there is no advertisement in our life, our market will not be well developed. Advertising is the core content of advertising language, advertising language is a direct manifestation of social culture, advertising language is not only affected by social and cultural constraints and constraints, which in turn is a reflection of all aspects of social culture. This article analyzes the cultural differences reflected in Chinese and Western advertising slogans and analyzes how culture acts on advertisements in order to help advertisers better communicate Chinese and Western cultures in advertisements.