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童装领域自20世纪60年代就引起奢侈品牌的关注,起初只能看得到Christian Dior和Ralph Lauren两家,自2000年后,Gucci,Fendi,Lanvin,Stella McCartney和Oscar de la Renta等都纷纷扩展或新开发童装产品线,与此同时全球各地的童装精品店铺也开始如雨后春笋般涌现。Mini me——将孩子打造成“迷你的我”世界著名时装评论人克里斯丁把大牌童装近年来的崛起归结于“父母消费观念的改变”。她认为,随着越来越多80后、90后加入父母行列,讨论家长们愿意花多少钱去购买儿童服饰已经不合时宜,这些新时代的父母对品牌和品质的追求会映射到孩子身上,“如果能买得起更好的,为什么不呢?”“孩子是父母喜好投影的一面镜子,你衣着光鲜亮
Since the 1960s, children’s wear has attracted the attention of luxury brands. At first, only Christian Dior and Ralph Lauren can be seen. Since 2000, Gucci, Fendi, Lanvin, Stella McCartney and Oscar de la Renta have all expanded or New development of children’s wear product line, at the same time, children’s wear boutiques around the world have also begun to spring up. Mini me - the children playing into ”mini me “ world-renowned fashion critic Christians to the rise of big children’s clothing attributed in recent years ”changes in the concept of consumption of parents “. She believes that with more and more after 80, 90 join the ranks of parents to discuss how much parents are willing to spend to buy children’s clothing is outdated, the pursuit of these new era of brand and quality parents will be mapped to the child, ”If you can afford to buy better, why not?“ ”" The child is a mirror of the parents like projection, you dress bright