论文部分内容阅读
保健美容零售市场在中国还处于一个起步阶段,然而在香港却已非常成熟,而且竞争非常激烈,在“平价”药品的呼声日渐高涨的今天,万宁受到了来自屈臣氏、百佳等主要竞争对手的巨大挑战。早先建立的香港保健美容第一零售品牌的地位可谓是岌岌可危。然而出来要应对强大的竞争对手的
The health and beauty retail market is still in its infancy in China. However, Hong Kong is very mature and the competition is fierce. Today, as the demand for “cheap” medicines grows, Wanning has been challenged by major competitors such as Watsons and PARKnSHOP The great challenge. Earlier established Hong Kong health beauty first retail brand status can be described as precarious. However, out to deal with a strong competitor