随着经济的发展,人们的生活水平逐渐提高,相应的人们对于消费水平以及消费体验越来越重视,体验营销是时代发展的产物,是一种人性化的营销理念,具有时代性,体验营销是市场营销理论与实践的发展,并对其产生了深远的影响。在新的营销理念下,消费者也有了新体验,从消费者的心理诉求来分析体验营销模式,有利于促进体验营销模式的整合以及利用。 With economic development, people’s living standards gradually increase, and corresponding people pay more and more attention to the level of consumption and consumption experience. Experiential marketing is a product of the development of the times. It is a humanized marketing idea with the characteristics of the times, experiential marketing It is the development of marketing theory and practice and has a profound impact on it. Under the new marketing concept, consumers also have a new experience. Analyzing the experiential marketing mode from the psychological demands of the consumers facilitates the integration and utilization of the experiential marketing mode.