通过分析湖南旅游景区智慧化管理和旅游服务及营销创新等需求,及综述湖南省信息化、智能化取得的成绩和经验,针对湖南省旅游景区信息化建设的基础,提出了以智慧型景区为主导的湖南省旅游景区信息化应对策略。研究成果对于促进湖南省旅游产业信息化、智能化发展具有参考意义和价值。 Through analyzing the demand of intelligent management, tourism service and marketing innovation of tourist attractions in Hunan Province, and summarizing the achievements and experiences of informatization and intelligence in Hunan Province, aiming at the basis of the informatization construction of tourist attractions in Hunan Province, Leading Hunan Province Tourist Information Strategy. The research results have reference value and value for promoting informatization and intelligent development of tourism industry in Hunan Province.