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构成手法使平面设计更具秩序美和节奏美,更富表现力,本文从构成手法的意义谈起,对构成手法中的点、线、面等视觉元素进行了深入分析,探讨了构成手法在标志设计和广告设计中的经典案例运用,指出构成艺术逐步与空间环境、人文精神和材料技术相融合,影响设计思维,提高设计效率,合理恰当地运用构成手法可以提高设计的审美性和艺术性,使得画面生动活泼,空间合理丰富。
Composition approach makes the graphic design more orderly beauty and rhythmic beauty, more expressive, this article from the meaning of the composition approach, the composition of the point of view, line, surface and other visual elements were analyzed in depth, to explore the composition of the logo Design and advertising design of the classic case, pointed out that the composition of the gradual integration of space and environment, humanism and materials technology, affect the design thinking, improve design efficiency, reasonable and appropriate use of composition can improve the aesthetic and artistic design, making Lively picture, rich and reasonable space.