目前我国已进入W TO后过渡期,文化服务贸易正加速对外开放,这为浙江文化产业发展提供了极好的机遇;与此同时,也带来了严峻的挑战。从全球大背景来看,我省文化产业还处于幼稚阶段,与发达国家相比,在资金实力、科技水平、市场运作能力、创新能力和市场竞争能力等方面都存在较大的 At present, China has entered the post-W to transition period and cultural services trade is opening up to the outside world. This provides an excellent opportunity for the development of Zhejiang’s cultural industry. At the same time, it poses a serious challenge. From a global perspective, the cultural industry in our province is still in a naive phase. Compared with the developed countries, there is a big gap in the areas of financial strength, science and technology, market operation ability, innovation capability and market competitiveness