市场经济条件下,一个企业的生产主要取决于消费者的消费需求和消费水平。而思想政治教育中,也存在着教育内容是否适合受众口味,教育的方法和手段是否吸引受众注意,教育的目标、目的是否与受众需要相一致的问题。从这个角度讲,思想政治敦育也有“产销”是否对路的问题。因此,思想教育工作者也应树立“市场意识”。市场规则告诉我们,产品的销路好坏,要看消费者,看买方市场。以消费者为主体,热情服务,微笑服务,树立了良好的形象和信誉,无疑会在激烈的市场竞争 Under the condition of market economy, the production of an enterprise mainly depends on consumer’s consumption demand and consumption level. The ideological and political education, there are also educational content is suitable for audience tastes, education methods and means to attract the attention of audiences, education goals, the purpose is consistent with the needs of the audience. From this perspective, ideological and political education also has the question of whether “production and marketing” is right or wrong. Therefore, ideological education workers should also establish “market awareness ”. Market rules tell us that the sales of products is good or bad, depends on the consumer, look at the buyer’s market. Consumers as the mainstay, enthusiastic service, smiling service, establish a good image and reputation, will undoubtedly compete in the fierce market