本文阐述了产品设计中对“意象”的运用,同时指出产品意象的形成及作用。当今随着人们生活水平的提高,产品除了具有实用性的要求之外,还必须满足人类心理、感觉上的需求。将意象概念引入现代设计中,试图通过产品形态的联想来传示产品的丰富文化内涵,赋予产品物质之外的情感意念,并经由感性意象的置入,使产品超越物质形态而提炼成人们情感互动的媒介。 This article elaborates on the use of “imagery” in product design and at the same time points out the formation and function of product images. Today, as people’s living standards improve, in addition to the product has practical requirements, but also must meet human psychology, the feeling of demand. By introducing the concept of image into modern design, trying to convey the rich cultural connotation of product through association of product form, giving the emotional idea beyond the product material, and making the product surpass the material form to refine the emotion Interactive media.