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北京奥运会成功举办后,群众体育特别是全民健身的重要性上升到前所未有的高度。尽管新闻界对于全民健身的关注越来越多,但是相对于充满竞技性的体育比赛,赛场外的体育新闻被挖掘的并不多。报道冠军是新闻,但真正的好新闻产生于赛场之外。作为新时期的大众媒体,要努力深入挖掘赛场外的新闻,报道全民健身的典型事例,为我国全民健身事业提供更好的舆论支持。
After the successful hosting of the Beijing Olympic Games, the importance of mass sports, especially the nation-wide fitness, has risen to unprecedented levels. Although the press is paying more attention to fitness for the whole nation, sports news outside the arena is not much excavated compared with competitive sporting events. Report championship is news, but the real good news is generated outside the stadium. As a mass media in the new era, efforts should be made to tap into the news outside the stadium and report on typical examples of nationwide fitness for better public opinion support for the cause of nationwide fitness.