市场消费是经济学范畴的一个重要命题,同时也是社会学、审美心理学关注的课题。目前,市场消费与审美心理学所具有的内在关联和现实意义已引起人们的关注,但对此进行的研究还有待深化。1.市场消费与审美心理的关系按照马克思的论述,一方面生产决定着消费,另一方面消费又影响生产。也即生产是按照消费需求生产,反映着消费意愿;而消费者的消费并不是被动地接受,而是按照消费需要对生产进行调节促动,两 Market consumption is an important proposition in the field of economics, but also a topic of concern in sociology and aesthetic psychology. At present, the inherent relevance and realistic significance of market consumption and aesthetic psychology have aroused people’s attention, but the study on this needs to be further deepened. 1. The relationship between market consumption and aesthetic psychology According to Marx’s argument, on the one hand, production determines the consumption, on the other hand, consumption affects the production. That is, the production is produced according to the demand of consumption, which reflects the willingness to consume; and the consumer’s consumption is not passively accepted but the production is regulated according to the consumption needs. Two