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随着网络技术的飞速发展，传统出版业正不断向网络靠拢，这使当前出版业的运营形式趋于多样化。作为出版业的一种全新的经营模式，网络出版倍受关注。出版业作为知识经济的基础，承担着知识的生产、组织、传播和利用的重大使命，通过网络技术对出版业各个环节进行整合，在作者，出版社、各级各类发行机构、采购单位、读者之间架起一道桥梁，为他们提供一个及时有效的交流、沟通、交易平台，已成为我国出版界的当务之急。
With the rapid development of network technology, the traditional publishing industry is constantly moving closer to the network, which makes the operation mode of the publishing industry tended to diversify. As a brand new business model in the publishing industry, internet publishing has drawn much attention. Publishing industry, as the foundation of knowledge economy, undertakes the important mission of knowledge production, organization, dissemination and utilization. It integrates all aspects of publishing industry through network technology. It integrates publishing industry, publishing houses, procurement agencies, As a bridge between readers, providing them with a timely and effective exchange, communication and trading platform has become a pressing task for the publishing community in our country.