本文针对如何在移动平台上,以马克思主义为基本思想传播社会主义核心价值观。本文定义了新媒体架构组成,阐述新媒体用途和系统功能,分析在当前新媒体环境下,对高校思想政治教育现状的挑战,提出建设高校思想政治教育平台的具体思考。 This article aims at how to spread the socialist core values ​​based on Marxism on the mobile platform. This article defines the composition of the new media structure, expounds the use of new media and system functions, analyzes the challenge to the status quo of ideological and political education in colleges and universities under the current new media environment, and puts forward concrete thinking on how to build the ideological and political education platform in colleges and universities.