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智慧商务自2011年IBM正式提出以来,不仅成为集团收益增长最快的领域,同时也是其日后将大力投资建设的部分。在陆续收购Corem etrics、UNICA、Dem and Tec、Tealeaf之后,IBM希望通过一种“面向营销人员、来自营销人员”的新企业营销管理模式,帮助企业更好地找到客户并为之提供服务。近日,IBM便宣布携手上海涌锦信息技术有限公司、广州华工信元通信技术有限公司,共同将成熟的Corem etrics数字营销优化套件推向中国市场。值得一提的是,该套软件
Since IBM formally put forth its business in 2011, it has not only become the fastest growing area for revenue of the Group, but also a part of its investment in the future. With the acquisition of Corem etrics, UNICA, Dem and Tec, and Tealeaf in succession, IBM hopes to help companies find and serve their customers better through a new “marketing for their marketers” marketers. . Recently, IBM announced that together with Shanghai Chung-Jin Information Technology Co., Ltd., Guangzhou Huagong Xin Yuan Communication Technology Co., Ltd., will be mature Corem etrics digital marketing optimization kit to the Chinese market. It is worth mentioning that the software