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随着经济的发展,企业的数目、规模和竞争程度都在不断的创造一个崭新的记录,企业如何在动态的竞争环境中存活并发展,战略管理有其不可替代的作用。而竞争战略的选择和制定是竞争情报研究的核心问题,竞争情报的研究是企业战略管理的基础。因此,企业竞争情报及研究就是以战略管理为目的的关于竞争环境和竞争对手的信息活动。
With economic development, the number of enterprises, the scale and the degree of competition are constantly creating a brand new record. How the enterprise survives and develops in a dynamic competitive environment and strategic management has its irreplaceable role. The selection and formulation of competitive strategy is the core issue of competitive intelligence research. The research of competitive intelligence is the basis of strategic management. Therefore, enterprise competitive intelligence and research are the information activities on competitive environment and competitors aimed at strategic management.