平面广告属于视觉类广告,是二维空间的广告形式。文字、图形、色彩等视觉要素是基本的词汇,他们可以用具象表现的形式进行表现,也可以用抽象的形式进行设计。平面广告视觉语言的表现能激发受众的想象和情感,建立起广告与消费者沟通的桥梁。 Print ads are visual ads, is a two-dimensional advertising format. Visual elements, such as words, graphics, colors, etc., are basic words that can be expressed in the form of avatars or in abstract forms. The performance of print advertising visual language can stimulate the audience’s imagination and emotion, and establish a bridge between advertising and consumer communication.