弱势频道,一般都存在收视低、收入少、缺乏品牌栏目支撑的窘境,生存压力较大,这既是频道之劣势,也是频道创新求变、走出困境之优势。因为这类频道发展的愿望最迫切,改变的决心最强烈,还没有品牌栏目的顾虑,最适合来一次凤凰涅磐式的华丽转身。 Vulnerable channels, generally have low ratings, low income, the lack of branding support brand dilemma, the pressure of survival, which is both the inferior channel, but also channel innovation change, out of predicament advantage. Because of the development of these channels the most urgent desire to change the most determined determination, there is no brand of concerns, the most suitable to a gorgeous Nirvana Phoenix turned.