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国家工商行政管理总局令第87号《互联网广告管理暂行办法》已经国家工商行政管理总局局务会议审议通过,现予公布,自2016年9月1日起施行。局长张茅2016年7月4日(2016年7月4日国家工商行政管理总局令第87号公布)第一条为了规范互联网广告活动,保护消费者的合法权益,促进互联网广告业的健康发展,维护公平竞争的市场经济秩序,根据《中华人民共和国广告法》(以下简称广告法)等法律、行政法规,制定本办法。第二条利用互联网从事广告活动,适用广告法和本办法的规定。第三条本办法所称互联网广告,是指通过网站、网页、互联网应用程序等互联网媒介,以
State Administration for Industry and Commerce Order No. 87 “Interim Measures for the Administration of Internet Advertisements” has been examined and approved by the State Administration for Industry and Commerce for the executive meeting, and is hereby promulgated and will come into force on September 1, 2016. Chief Zhang Mao July 4, 2016 (Announcement No. 87 of the State Administration for Industry and Commerce issued on July 4, 2016) Article 1 In order to regulate Internet advertising activities, protect the legitimate rights and interests of consumers and promote the healthy development of the Internet advertising industry , Maintain a fair market economy order, according to the “People’s Republic of China Advertising Law” (hereinafter referred to as advertising law) and other laws and administrative regulations, the development of this approach. The second use of the Internet advertising activities, the application of advertising law and the provisions of this approach. Article 3 The term “Internet advertisement” as mentioned in the present Measures means that through the internet media such as websites, webpages and Internet applications,