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  5. Research on the improvement of coop advertising models in manufacturer-retailer supply chains

Research on the improvement of coop advertising models in manufacturer-retailer supply chains

来源 :中国系统工程学会 | 被引量 : 0次 | 上传用户：the4eye
【摘 要】
：
Cooperative advertising in a supply chain,i.e.,the manufacturer reimburses a retailer for promoting the manufacturers products, has become a mainstay of marketing practice,and it also has become an in
【作 者】
：
Xiaoming Zhang Desheng Wu Weiguo Fang 
【机 构】
：
School of Economics and Management,Beihang University,China
【出 处】
：
中国系统工程学会
【发表日期】
：
2015年3期
【关键词】
：
Coop Advertising Models Manufacturer-retailer Supply Chains 
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　　Cooperative advertising in a supply chain,i.e.,the manufacturer reimburses a retailer for promoting the manufacturers products, has become a mainstay of marketing practice,and it also has become an indispensable cooperation mechanism of product distribution in recent years.
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