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网络营销和电子商务近年来成为旅游企业参与市场竞争的新兴的重要手段,并且这一手段得到了极大的发展且有进一步发展的趋势。虽然一部分旅游企业凭借对旅游网络营销的丰富经验而取得了巨大的发展,然而有些旅游企业在实际操作和运营中,却由于种种问题,存在着对网络化营销的方向感模糊化,以至于网络经营难以为继的局面。本文结合目前几家旅游企业的网络经营现状,试图从现实出发,提出几点思考。
In recent years, internet marketing and e-commerce have become emerging emerging important means for tourism enterprises to participate in market competition. This approach has been greatly developed and further developed. Although some tourism enterprises have achieved tremendous development by virtue of their rich experience in marketing of tourism networks, some tourism enterprises have actually blurred the direction of network marketing because of various problems in actual operation and operation. As a result, networks Management unsustainable situation. In this paper, several current travel business network management status quo, trying to proceed from reality, put forward some thoughts.