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商务英语写作是英语专业商务方向学生的必修课程之一,也是学生将来从事国际商务工作必备的业务技能。目前,大部分的写作教材在选材、内容框架设计、语言细节处理等环节仍与实际的商务环境距离尚远。本文对教材的改革突出实用性,努力把商务英语写作涉及的诸如商务业务知识、惯例和作法、信息传递的手段和方式、语言修辞等各方面因素和当今广泛的商务活动内容(包括货物贸易和服务贸易)融合渗透到商务活动的各个实际操作环节。在选材方面,本文主张除采用传统外贸实例外,还要涵盖当代经济社会中各类公司、机构间的商务活动。改革后的教材将具有很强的时代感和现实指导意义,兼顾写作的形式与内容,以完成更加符合商业目标的商务英语写作。
Business English writing is one of the compulsory courses for students majoring in English majors and also the necessary business skills for students to engage in international business in the future. At present, most of the writing teaching materials are still far from the actual business environment in terms of material selection, content framework design and language details processing. This article emphasizes the practicality of the reform of textbooks. It tries to combine various aspects of business English writing such as business business knowledge, practices and practices, means and ways of information transmission, language rhetoric and other aspects of today’s extensive business activities including trade in goods and Service trade) infiltrated into the actual operation of business activities. In the selection of materials, this paper advocates in addition to the use of traditional examples of foreign trade, but also to cover all kinds of contemporary socio-economic companies, the business activities between agencies. After the reform of the textbook will have a strong sense of the times and practical guidance, taking into account the form and content of writing in order to achieve more in line with business goals in business English writing.