The Researches on Decisive Factors of Educational Influence --Multi-case Study Based on Marketing Th

来源 :中国文化软实力研究中心,济南大学 | 被引量 : 0次 | 上传用户:sa753159
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  In this paper, first we establish a theoretical model from the perspective of the audience to universities and educational institutions.Second, through field research and depth interview on Tianjin university, Tongji university and ember education institutions, we have found the decisive factors of educational influence.Finally, we put forward suggestions based on marketing theory to expand educational influence.
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