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在文化工业语境中,作为商品的大众文化产品在生产方面具有四个基本特点:生产目的的商品性、生产主体的群体化、生产过程的标准化和配方化、意义消费的娱乐化和平面化;在发展趋势上,大众文化产品越来越强化生产过程中的都市化、内容的参与性和全球化,这些新的生产特点要求文化产业注重产业伦理,回归注意力经济的行业特点,提高产品质量,构建全球性的文化市场。
In the context of cultural industries, the mass cultural products as commodities have four basic characteristics in production: the product of production purposes, the grouping of production entities, the standardization and formulation of production processes, the entertaining and planarization of meaning consumption ; In the development trend, the mass culture products increasingly intensify the urbanization, content participation and globalization in the production process. These new production characteristics require the cultural industries to pay attention to the industrial ethics, return to the trait-focused industries, and improve the products Quality, build a global cultural market.