【摘 要】
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Student travel accounts for a significant portion of tourism. However,relatively little is known about this market.This paper compares the travel behavior and a
【机 构】
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School of Services Management, Bournemouth University
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Student travel accounts for a significant portion of tourism. However,relatively little is known about this market.This paper compares the travel behavior and attitudes of two different nationalities of students,from the United Kingdom and China.A total of 533 questionnaires were collected,and the paper found some similarities of the two groups of students,such as the preference for local food,beach holidays,and the motivation to discover somewhere new.Significant differences have also been found between the two nationalities,such as transportation,motivation,activity,and funding of the trip. The paper discusses the extent to which these differences could be explained by cultural and other factors.Gender has also been found to impact some of the items.The differences and similaritics identified in this paper could be used for marketing in the tourism industry.
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