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快速的科技创新无疑已成为中国饲料兽药企业20年来取得巨大成就的最主要特征,而企业的成功是企业核心竞争力的外在表现。瑞普集团认同“变是唯一永恒的不变”,根据企业内外的变化,不断修正和调整自已的思路和战略,力图准确地预测和把握未来,实现企业的长久持续发展。本文作者从战略创新、技术创新、营销创新和管理创新四大方面对兽药企业的创新实践进行了全面的阐述,以资交流。
Rapid technological innovation has undoubtedly become the most important feature of the enormous achievements made by China’s feed veterinary enterprises over the past 20 years. The success of a business is an outward manifestation of its core competitiveness. Repp Group agrees that “change is the only timeless change”. Based on the changes inside and outside the enterprise, we constantly revise and adjust our own ideas and strategies in an effort to accurately predict and grasp the future so as to realize long-term sustainable development of the enterprise. In this paper, the author elaborates on the innovative practices of veterinary drug enterprises from strategic innovation, technological innovation, marketing innovation and management innovation in order to exchange capital.