Factors effecting consumers' purchase intentions toward poultry products regarding avian influe

来源 :2016年“应对新形势与新挑战:中美农业发展”国际学术研讨会 | 被引量 : 0次 | 上传用户:evanchou8
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  Recently,continuing outbreaks of avian influenza in China have not only caused great loss of the agricultural sector,but also brought fear and distrust to consumers,seriously undermining consumer confidence toward chicken products.We investigated consumers purchase intentions during avian influenza by examining a regional representative sample of 330 consumers in Guangzhou.
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