The Localization of Short-Term Accommodation Rent Sharing Platform in Chinese Market:How Does Airbnb

来源 :华人学者营销协会,对外经济贸易大学 | 被引量 : 0次 | 上传用户:lee6688
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  Airbnb is always mentioned along with the term sharing economy,and it develops well in western countries because of its mature business module and consumers distinct experience.However,it is not easy for Airbnb with some western features to adapt to Chinese short-term accommodation rent sharing platform market since there are different culture environment,distinguishing demands of consumers,local tough competitors and so on.
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