Mechanism of How Customer-to-Customer Guanxi Interaction Influence Direct Complaints under Group Ser

来源 :香港城市大学,西安交通大学,南卡罗来纳大学 | 被引量 : 0次 | 上传用户:x111678
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
  Customer complaints has been a study focus for quite a long time,however,previous research are mainly based on the level of individual customer.Group customer complaints remain unclear.
其他文献
Research Question Product-harm crises are defined as "discrete,well publicized occurrences wherein products are found to be defective or dangerous"(Dawar and Pillutla,2000).
The American flag is often incorporated into product branding.However,little research has investigated how the use of American flag imagery as a marketing tool influences consumer behavior.In the pres
In the present research,we investigate the role of social support on counterfeit behavior,focusing on the mediating role of internalized social norms.
In light of the need for uniqueness theory and optimal distinctiveness theory,the current study intends to examine how incidental similarity of products in different product domains influences consume
Over the past decade Chinas cosmetics market have excavate more values of mask.Dominate the cosmetics market have been the strategic priority for cosmetics companies.As a new force,the market of colle
This paper,aimed at the problems existing in the domestic current promotions are analyzed,studies the marketing status quo of domestic automobile 4s shop,and the car sales across the country for the t
Annual brand car sales list is Chinas Auto Industry Association released the auto industry sales data.Based on 2004 to 2013 car brand sales ranking data collection,collation and analysis,the sales cha
Online electronic word of mouth(eWOM)has become an important issue among firms that are in need to improve marketing communications for business growth.By using message-based approach,firms can identi
The fundamental argument of the resource-based view of strategy is that firms have different resources which explain differences in their performance.Initially this views focus was on the resources wh
会议
The purpose of this paper is to explore the role of strategic attributes of CSR on brand equity from consumer perspective.The strategic attributes of CSR we focused are centrality,proactivity,voluntar