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商业网络推手是伴随中国互联网发展出现的突出现象,经历了从PC互联网时代到移动互联网时代的不断演进。商业网络推手内生于互联网经济,其出现和动态演进不可避免,这是由互联网各类服务形态和模式决定的,本质在于通过利用低廉的劳动力和信息技术获取价值。伴随着每一次新型互联网入口的出现,只要刷单有利可图,就会出现内嵌于低端廉价劳动力市场的推手行为。网络推手的行为越来越呈现为“网络化”的组织形态,从而使整治行动变得愈加困难。法律规范无法根治这一问题。但随着劳动力成本的提升,以人工为劳动力的网络推手行为会逐渐被人工智能取代,这将使针对分散行为主体的规制转向针对集中化算法的规制。
Business Network Promotion is a prominent phenomenon that accompanied the development of China’s Internet and has undergone continuous evolution from the PC Internet era to the Mobile Internet era. The emergence and dynamic evolution of commercial network handlers born in the Internet economy are inevitable. This is determined by the forms and modes of various Internet services. The essence lies in using the cheap labor force and information technology to obtain value. With each new Internet entry, with a profitable brush order, there will be pushing hands embedded in the low-end cheap labor market. More and more network pushrs act as “network ” organizational form, so that remediation actions become more difficult. Legal norms can not cure this problem. However, with the increase of labor costs, artificial labor-based network promotion activities will gradually be replaced by artificial intelligence, which will shift the regulation of decentralized actors to the regulation of centralized algorithms.