A Research on the Credit System Construction of Tourism E-marketing

来源 :2014年中国市场营销国际学术年会 | 被引量 : 0次 | 上传用户:bigger111
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  With the rapid development of internet technology and tourism E-marketing,problems of credit deficiency and having no perfect credit system are increasingly apparent,and seriously hamper the sustainable development of the industry.It’s extremely important to explore tourism e-marketing problems and how to build industry credit system.First,this paper analyzes the nature and development status of Chinas tourism e-marketing industry,and reveals the industrys credit problems and credit construction,then builds Chinas tourism e-marketing credit system on the base of Wu Three-dimensional Credit,including one-dimensional credit culture system of integrity,two-dimensional credit supervision system of complianceand three-dimensional credit trading system of performance,comprehensively managetourism e-marketing credit legislation,credit transactions,credit supervision,credit services and credit culture and education,next analyzes the relationship among the series of sub-systems,finally thinkshow to build tourism e-marketing credit system with industry characteristics,in order to provides perfect credit support system for the healthy development of Chinas tourisme-marketing.
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