学中“反求行销”如今许多企业家都有这样的感觉:生意太难做了,顾客太挑剔了,赚钱的买卖太难找了。这是客观事实。因为以过剩为标志的买方市场的到来,使目前消费者对市场的把握有些盲从,再加上各种商品在技术、质量、价格等要素上的同质化而无从挑选,从而不得不变得越来越精明挑剔起来。他们遵循的购买原则是:“你的货不是物有所值,我不买;你的货不是正宗的,我不买;你的服务让我不满意,我不买。”他们更着重在整个购物过程中是否有愉悦的感受,尤其是商 Learning “Reverse Marketing ” Now many entrepreneurs have the feeling that business is too difficult to do, the customer is too picky, and profitable trading too hard to find. This is an objective fact. Because the arrival of the overbuying buyer's market has made the present consumer blindly mastery of the market coupled with the inability to pick and choose from the homogeneity of various commodities such as technology, quality and price, More sophisticated and picky. They follow the purchase principle is: “Your goods are not value for money, I do not buy; your goods are not authentic, I do not buy; your service makes me dissatisfied, I do not buy. ” They pay more attention Is there any pleasure in the entire shopping process, especially business?