论文部分内容阅读
当下,地市级家电代理商的“夹心层”危机愈演愈烈:一方面,主流电商平台主导的“电商下乡”对地市级代理商的经营不可避免地要有冲击;另一方面,厂家对传统渠道的改造和升级,客观上也在不断地压缩代理商的空间;再加上以三四级市场为目标主体的平台型企业的跑马圈地,更是将中间层的代理商置于左右为难的境地。于是,一度曾经风光无限的地市级代理商发现,他们
At the moment, the crisis of “sandwich layer” of prefecture-level home appliance agents is getting worse: on the one hand, the dominant electricity supplier platform “leading the electricity supplier to the countryside” inevitably has an impact on the management of prefecture-level agencies; On the other hand, manufacturers of traditional channels of transformation and upgrading, the objective is also constantly compressing agents space; coupled with the 34 market-oriented platform for the main business enterprises of the staking area, but also the middle layer The agents placed in a dilemma. As a result, once the fame of the municipal agents found them