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近年来,学术界对于竞争情报的研究不断深入,其经济效益渐露端倪,竞争情报培训市场也随之培育和发展起来。但该市场目前还不成熟,存在着可操作性差、系统性低、经济收益慢、培训效果不明显等亟待解决的问题。本文以当前竞争情报培训的现实环境为基点,探讨了开展体验式竞争情报培训的必要性,并提出了四种具体的培训模式。
In recent years, academia has been deepening its research on competitive intelligence and its economic benefits are gradually emerging. The competitive intelligence training market has also been nurtured and developed. However, the market is still immature. Problems such as poor operability, low systematicness, slow economic returns and insignificant training effects are all problems to be solved. Based on the current environment of competitive intelligence training, this paper discusses the necessity of training experiential competitive intelligence intelligence and puts forward four specific training models.