“拿得起、放得下”的政府行为模式,创新、组合各种资源的企业行为,草原的文化内涵,打造了一批驰名全国的内蒙古“名牌”伊利、蒙牛、鄂尔多斯……来自北国大草原的一个个著名品牌,不但在国内外市场独领风骚,且已成为内蒙古的“名片”。地处边陲的中西部省份内蒙古,如今拥有17个全国驰名商标,大部分集中在消费领域。这条品牌之路,是内蒙古融入全国市场的写照。 “Take affordable and let go” government behavior model, innovation, combination of various resources of corporate behavior, the cultural connotation of grasslands, creating a number of well-known Inner Mongolia “brand name” Erie, Mengniu, Erdos ... ... from the North Prairie famous brands, not only in the domestic market dominate, and has become a “business card” in Inner Mongolia. Located in the border provinces of Inner Mongolia, Inner Mongolia, now has 17 national well-known trademarks, most of them concentrated in the field of consumption. The road to this brand is a portrayal of Inner Mongolia into the national market.