企业比较优势,是一种个性化的优势,它是指企业以客观上具有很强市场适应性的独特商业模式介入一定时空的市场竞争,掌握市场竞争的主动权,从而形成较强的业务和利润增长态势。企业比较优势有三个基本特征:客观性、差异性、经济性(低成本)。营造比较优势,可以使企业经济地、有效地整合资源,趋利避害,有效地规避竞争风险,在适合企业 Enterprise comparative advantage, is a kind of personalized advantage, it refers to the enterprise with a strong objective market adaptability of the unique business model involved in a certain time and space market competition, the initiative to seize market competition, resulting in strong business and Profit growth. Enterprise comparative advantage has three basic characteristics: objectivity, diversity, economy (low cost). To create a comparative advantage can enable enterprises to integrate resources economically and effectively, seek benefits and avoid disadvantages, and effectively avoid competition risks. In the case of suitable enterprises